The Write Stuff

Meet The Boy
Who Cried Words

Since 2017, I've served as a creative catalyst at Sid Lee - one of the most innovative full-service ad agencies in North America.

Over the past three years serving as a Community Manager and Content Strategist at Sid's Toronto office, I've had the pleasure of creating killer digital content for the likes of DAZN Canada, Kraft-Heinz, Molson-Coors, H&R Block Canada, President's Choice Financial, TikTok, and Color Cannabis (just to name a few). Suffice to say, I've created and developed a wide array of brand voices over the past 1,000 days.

I've also sharpened my skills managing social communities and planning social strategy for brands boasting anywhere from 1,000 to 25,000,000 followers. I know what type of content works - and just as importantly, what type doesn't - on every key social channel. I speak fluent Facebookian, top-notch Twitterese and eloquent Instagramish.

I also was part of the internal team at Sid Lee that launched Tik Tok's social presence in the United States, so you could also consider me CEO of Social Tone as well.

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Prior to arriving on the agency scene at Sid Lee, I served as a freelance content specialist and copywriter with over half a decade of experience rendering words that win fleeting attention spans and telling stories that stick for the likes of Coca-Cola, Samsung, and Canadian Tire.

From 2010-17, I also worked for a whos-who of Canadian sports broadcasting giants. First as an Associate Producer and Story Editor for Rogers Sportsnet, then as a radio host and podcaster for TSN 1050 Toronto, and finally as a Copy Editor for theScore.

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